Original Article (Qualitative)
Seyed Rasoul Hoseini; Gholam mala Abubakri; Fatemeh Hekmatinik; Hadi Taghavi
Abstract
Today, with the expansion of the online and internet economy, the number of websites and online shopping platforms has increased significantly, and hundreds of thousands of users buy their needed products and services through these platforms every day. The purpose of this research is to provide a model ...
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Today, with the expansion of the online and internet economy, the number of websites and online shopping platforms has increased significantly, and hundreds of thousands of users buy their needed products and services through these platforms every day. The purpose of this research is to provide a model of consumer competencies in online shopping with the foundational data theory approach. This research is a type of qualitative research, which is descriptive in terms of purpose and application, and in terms of data collection. The statistical population of the research were buyers with high experience in online shopping. The tool for collecting information was an interview. To investigate the validity of the qualitative part, the content validity and intra-coder and inter-coder reliability models were used. In the qualitative part of the data analysis method, the Thematic analysis approach was the basis, which was compiled with the MAXQDA software and using the coding method. The research results first categorized and modeled the competencies of consumers in 6 stages of the online shopping process. Then, by combining these competencies, five key competencies of consumers in online shopping were identified, which included product identification, self-control, power of choice, consumer support, and decision support. The results of this research, with a combined analysis of the different competencies of consumers in online shopping, can provide important help both to consumers to increase the quality of their purchases and to the managers of online shopping platforms to improve their services and increase their sales.
Original Article (Quantified)
sepideh arab
Abstract
The emergence of the Internet has created easy access and relatively affordable communication between the company and its customers and has provided an opportunity to use information technology to support customer services. The acceptance and use of various electronic payment services and its application ...
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The emergence of the Internet has created easy access and relatively affordable communication between the company and its customers and has provided an opportunity to use information technology to support customer services. The acceptance and use of various electronic payment services and its application It is an important issue that has been considered in the use of new technologies. Blockchain technology has emerged as a promising innovation. The purpose of this research was to investigate the impact of blockchain technology application on digital marketing. The statistical population of the research is made up of managers and online marketing activists. Due to the unlimited statistical population, 384 people were randomly selected as a sample. The data collection tool in this research was a questionnaire. Research hypotheses were tested using smart.PLS software. The research results showed that blockchain has a positive and significant effect on big data. Big data has a positive and significant impact on digital marketing. Blockchain has a positive and significant impact on digital marketing.
Original Article (Quantified)
Peyman Akbari; Reza Rostami; Korosh Rafiei
Abstract
The primary objective of this study is to develop a structural model that predicts employees' opportunistic behavior. The research adopts a practical approach in terms of purpose and employs a descriptive-survey methodology. The statistical population consists of employees (7493 individuals) from small ...
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The primary objective of this study is to develop a structural model that predicts employees' opportunistic behavior. The research adopts a practical approach in terms of purpose and employs a descriptive-survey methodology. The statistical population consists of employees (7493 individuals) from small and medium-sized companies in Kurdistan province. Using Cochran's formula, a simple random sample of 365 employees was selected. The data collection instrument utilized standardized questionnaires specific to the research area. The validity (convergent and divergent) and reliability (factor loading, composite reliability coefficient, Cronbach's alpha coefficient) of these questionnaires were assessed, revealing satisfactory validity and reliability. The hypothesis testing results, conducted using AMOS software, indicate that high-performance corporate goals have a direct effect of 0.39 on employee opportunism, while the direct effect on supervisor opportunism is 0.36. Furthermore, supervisor opportunism has a direct effect of 0.30 on illegitimate tasks, and illegitimate tasks have a direct effect of 0.51 on employee opportunism. The mediating effects of opportunistic behavior and illegitimate tasks are 0.11 and 0.15, respectively. Additionally, the successive mediation effect of supervisor opportunism and illegitimate tasks is 0.58. Based on the findings of this study, it can be concluded that high-performance corporate goals are perceived as stressors, leading to supervisor opportunism and the assignment of illegitimate tasks. In response to these stressors, employees engage in opportunistic behavior. By implementing appropriate management strategies, the impact of these factors can be mitigated within the organization, ultimately fostering a diligent organizational culture.
Original Article (Quantified)
Ali Panahi; Amin Habibirad; Hadi Motie
Abstract
The purpose of this research is to investigate the effect of entrepreneurial intention on the entrepreneurial behavior of students with regard to the role of the modifier of fear of failure and economic literacy. The present research is applied in terms of purpose, quantitative in terms of approach, ...
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The purpose of this research is to investigate the effect of entrepreneurial intention on the entrepreneurial behavior of students with regard to the role of the modifier of fear of failure and economic literacy. The present research is applied in terms of purpose, quantitative in terms of approach, and descriptive-correlational in terms of research type. The statistical population of the study included all undergraduate students in the field of management at Shahid Beheshti, Allameh Tabataba'i, Tehran, and Shahed universities, of which 310 individuals were selected randomly. The data collection tool consisted of five standard questionnaires: entrepreneurial intention questionnaire by Linan and Chen (2009), entrepreneurial behavior by Gurbuz et al. (2020), autonomy, innovation, and risk-taking by Bolton and Lane (2011), fear of failure by Cacciotti et al. (2020), and economic literacy by Suryatno et al. (2021). Additionally, data analysis was performed using structural equation modeling and SmartPLS software. The research results showed that the variables of student autonomy, innovation, and risk-taking have a significant and positive impact on entrepreneurial intentions. Also, entrepreneurial intentions have a significant and positive impact on entrepreneurial behavior. The fear of failure variable negatively moderates the relationship between intention and behavior, and the economic literacy variable positively moderates this relationship. The research findings highlight the critical role of personal characteristics on entrepreneurial intentions and the importance of the introduced moderators for bridging the gap between entrepreneurial intentions and behavior.
